Vision and Objectives

Our purpose is to help make it easier for our customers to manage their business processes.

Our business will grow as we help our customers manage their growing businesses more efficiently. Our products will be easier to install, customise and maintain. The services provided by our people and our partners will take the complexity out of business process management. Our business model will make it easier to deal with Sage.

• We aspire to be a leader in the key markets of the world supplying business management software to SMEs.

• We continue to establish product and services which offer the most compelling fit to a customer’s country and industry.

Our de-centralised model, local product strategy and vertical presence give us a unique insight into our customers’ needs. Through innovation, we translate this into an offering which best fits our customers’ needs. At the same time, we will also ensure that we take advantage of opportunities to share common components and models between our businesses where this makes sense.

• We strive to have the most trusted brands in our markets offering our customers true added value in products and services they can rely upon and which meet their changing needs. A key measure of our success will be the satisfaction of our customers and their loyalty to us.

• We aim to foster a dynamic, vigorous and innovative business measured by our strong organic growth rate

• We will be the most admired employer within our markets. People will want to join us, as we will be known that Sage is a place of choice, achievement and opportunity, and one where people can genuinely be successful in their careers. For people who work with us, they will recognise that the environment we create maximises their potential, and is a place where innovation and creativity can flourish. Above all, we will place devolved accountability as central to everything we do and maintain an environment where entrepreneurship is welcomed.